HRTC Recycling – Custom WordPress Theme Development

A high-performance WordPress website for a Thailand-based e-waste recycling company. Built with a custom theme and Bootstrap 5. HRTC Recycling's new site delivers fast load times, strong SEO performance, and more leads.

01. Mission

Creating a Fast Lead-Generation Website

HRTC Recycling's old website was slow and converted poorly. Their conversion rate sat at just 1%. Load times frustrated visitors. Google scores were low. They needed a complete rebuild. We created a custom WordPress theme from scratch, avoiding heavy plugins that slow sites down. No page builders. No bloated add-ons. Just clean code built for speed and conversions. The goal was simple: turn the website into a lead-generation platform that actually works.

WordPress

Bootstrap

SEO

02. Technology Stack

Technical Approach: Custom WordPress Development

We built a lightweight custom WordPress theme with Bootstrap 5. All content uses optimized custom templates instead of plugins like ACF. The design works perfectly on mobile devices. SEO optimization includes schema markup, semantic HTML, and clean URLs. Minimal JavaScript keeps the site fast. No unnecessary dependencies. Every technical decision focused on performance. The result is a website that loads quickly and ranks well in search engines.

03. Features & Benefits

Business Impact & Results

The numbers tell the story. Google PageSpeed score jumped from 40 to 90. Conversion rate increased from 1% to 5%—five times more leads. Organic traffic grew by 400% in just two months. Bounce rates dropped as visitors stayed longer and engaged more. By removing plugin bloat and focusing on performance, we gave HRTC Recycling a website that drives real business growth. The site now generates quality leads consistently while maintaining excellent speed and search rankings.